Speaking | Shannah Game — Money Behavior Expert, CFP®, Author & Speaker

Money Behavior Expert · CFP® · Author · Speaker

Stop using money as evidence against yourself.

Story-driven keynotes about money behavior, identity, ambition, midlife, achievement — and the things no spreadsheet can explain.

Part expertise. Part storytelling. Occasionally part theater. Never another financial-literacy lecture.

20+ years in money + behavior 28M+ podcast downloads NYT Top 4 podcast Author Creator + Host, Bake It Out
As seen on
ABC World NewsNBCFOX 11 LA The New York TimesNewsweekInc. goopReal SimpleUSA TodayCNBC
ON STAGE
Shannah Game speaking on stage
Money is never just about money.
28M+Everyone's Talkin' Money · NYT Top 4 · 2015–2025
20 yrsBehavioral & emotional finance
CFP® + CTMSFormally trained in trauma-informed money work
2025Best-selling author, Unraveling Your Relationship with Money
2026Creator & host, Bake It Out on YouTube

Why Shannah

“The numbers are the entry point. The story underneath is where the room changes.”

Money behavior, made human.

Shannah Game is a money behavior expert, CFP®, author, speaker, and creator who has spent more than 20 years translating what happens underneath financial decisions.

Her talks combine behavioral insight, personal story, humor, and practical reflection to make conversations about money feel startlingly human — without turning the room into a budgeting class.

She speaks about the part traditional financial wellness often leaves out: identity, shame, ambition, belonging, enoughness, midlife, and the stories people quietly use money to prove.

Shannah Game at a workshop

Signature talks

Five talks. One big question.

What are we asking money to prove about who we are? Four keynote options are below, followed by Bake It Out Live — Shannah's signature stage experience. Every talk can be customized to the audience, theme, and goals.

01
Signature Performance · TED-Style · Leadership · Culture

Unraveling: Who Do You Think You Are?

A one-woman performance about money, shame, inheritance, and the lives we build trying to be enough.

For audiences who want a keynote they feel — not just one they take notes on.

The idea

Part keynote, part one-woman performance. Shannah tells the true story of inheriting her father's hunger for more and her mother's shame around wanting any of it — and how she spent years folding receipts into paper cranes so no one would see what she was spending to feel like a person.

Unraveling explores the stories about money, worth, and identity we receive before we're old enough to refuse them — and what it takes to decide which ones still belong to us.

Best for: Leadership and culture events, TED-style stages, women’s leadership summits, conferences seeking a signature moment, theaters and lecture series.

They leave with
  • A new lens on the inherited stories shaping money and identity
  • A way to separate the story they inherited from the one they choose
  • Permission to stop using financial success as proof of personal worth
02
Financial Wellness · HR & Benefits · Women’s Initiatives · Financial Institutions

The Receipt: What You're Actually Paying For

Why we spend to feel safe, chosen, relieved, successful, or like someone else entirely.

Money Steady™ gives the room a way to look at behavior without turning it into a verdict.

The idea

Every receipt tells a story. The leggings weren't only about the leggings. The delivery order wasn't only about dinner. Shannah unpacks what we may also be buying — belonging, safety, relief, identity, control — and introduces Money Steady™ as a way to look at financial choices with more curiosity and less shame.

Designed to make existing financial-wellness resources feel more approachable and relevant by starting with the human behavior underneath the numbers.

Best for: Corporate financial wellness, HR and benefits events, credit unions and banks, women’s ERGs, EAP programming, all-employee wellbeing days.

They leave with
  • A way to recognize the emotional need hiding inside a money choice
  • Why knowing what to do does not automatically change a behavior
  • The three Money Steady™ steps for moving from spiral to a steadier next action
03
Leadership · High Performers · Burnout · Women’s Audiences

Enough: Why Getting There Never Feels Like Arriving

For high performers who hit the number — and immediately move the goalpost.

What if the number you're chasing was never designed to make you feel safe?

The idea

You hit the number. You closed the deal. You got the title. Then the finish line quietly moved again. Shannah uses her own experience of finally reaching a made-up “enough” number — and feeling almost nothing — to explore how achievement can become a moving target.

Enough invites high-functioning, quietly exhausted people to ask a different question: not “How much more?” but “What am I asking more to prove?”

Best for: Leadership conferences, executive offsites, professional associations, women’s leadership events, midlife and wellbeing programming.

They leave with
  • Language for the moving-goalpost pattern
  • A clearer look at the relationship between achievement, safety, and identity
  • A prompt for defining enough on their own terms
04
Women’s Initiatives · Midlife · Menopause · Leadership

Brain Fog & Bank Accounts

When midlife changes the context around money — even if the spreadsheet looks the same.

A candid conversation about money, stress, identity, work, and the middle of life.

The idea

What happens when sleep changes, brain fog, stress, caregiving pressure, identity shifts, and peak earning years all collide with money? Shannah talks about the disorienting experience of knowing plenty about finance and still feeling like financial decisions suddenly require a different kind of energy.

This is not a clinical talk. It is a lived-experience conversation about the money questions that can get louder in midlife — and how to meet them with more context, curiosity, and self-trust.

Best for: Women’s ERGs and networks, menopause and midlife events, women’s health conferences, leadership summits, wellbeing programming.

They leave with
  • Language for why money can feel different when the rest of life changes
  • A way to separate financial facts from the story stress may be adding
  • Permission to approach money decisions with more context and less self-judgment
SIGNATURE EXPERIENCE

Premium keynote experience · From $15,000

BAKE IT OUT. LIVE.

Shannah bakes. The audience does the internal work. The recipe becomes the clock.

A keynote built around making something in real time. As Shannah bakes a gluten-free recipe on stage, each step becomes a cue into a different layer of a money story — identity, enoughness, shame, ambition, reinvention, or whatever the event is built around.

The audience doesn't bake. They witness, reflect, laugh, write, and watch something become finished while they work through something of their own.

01Built-in pacing

The bake creates a natural beginning, middle, and end without relying on another deck of slides.

02Audience reflection

The audience participates internally through prompts and story — without turning the keynote into a workshop.

03Adaptable theme

Money, enoughness, midlife, work, leadership, reinvention, or a custom event theme.

Check availability Production requirements are scoped with the venue. The audience does not prepare food as part of the keynote.

The proprietary framework underneath the talks

Money Steady™

Three simple moves for separating the money moment from what the money moment has come to mean about you.

Name the Spiral

Notice what happens in your thoughts, body, and behavior when money stress hits — without immediately turning it into a character judgment.

Find the Story

Ask what this number, purchase, decision, or setback has come to mean about who you are, what you're worth, or whether you're safe.

Choose the Steady Step

Choose the next honest action that builds self-trust. Not perfection. Not a total life overhaul. One steadier move.

Who she speaks to

The right room matters.

Women’s Leadership + ERGs
Leadership Conferences
Corporate Financial Wellness
Financial Institutions
Midlife + Women’s Health
Executive Retreats + Offsites

Have a different room in mind?

Tell me who's in it, what they're navigating, and what you want them talking about on the way home.

Check the fit

See Shannah in action

Media appearances + speaking clips.

These clips show Shannah's on-camera presence and conversational style. A dedicated speaker reel is available on request.

Shannah Game on NBC10 Boston The Hub Today
Click to play
NBC10 Boston · The Hub Today · 2025
Simple Ways to Save Money — Financial Fears Are a Real Thing

Speaker reel available on request — request it here →

Built to fit your event

Formats & structures.

45–60 min

Keynote

The signature experience — part keynote, part kitchen-table conversation. Warm, honest, and quietly transformative.

60–90 min

Workshop

Interactive and built for groups that want to go deeper. Includes the Money Steady™ framework and guided reflection.

Flexible

Virtual & Fireside

Remote keynotes, moderated Q&A, fireside chats, and panels. Designed to feel as engaging as in-person.

Premium

Bake It Out Live

Shannah bakes on stage. The audience processes alongside. The talk nobody forgets. Priced at a higher tier.

What audiences say afterward.

"Shannah spoke directly to me on current struggles I am going through — so compassionate and loving. Her voice was refreshing and comforting, and she was so informative."
University Conference Attendee
"Her questions — 'Can you detach your identity from money?' and 'Could you be a valuable and good human without it being correlated to money?' — were extremely profound for me."
Workshop Attendee
"Not an accountant's view of money — a human-centered, values-based conversation. Practical, concise, useful, direct to the point."
Workshop Attendee
"I left this session full of energy and gratitude for sharing her tools and wisdom."
Creative Mornings Audience
"This wasn't about numbers — it was about emotions. It felt honest, like wisdom accrued through real life experience."
Workshop Attendee
"All of Shannah's session was memorable. I realized my relationship with money is quite unhealthy — and for the first time, that felt like a starting point, not a verdict."
University Conference Attendee

Past speaking & workshops

Southern New Hampshire University· Pepperdine University· Creative Mornings· Alt Summit· LIMRA Annual Conference· Marketing for Financial Services Conference· StoryParlor· Flourish Summit
See full media & press coverage →
Unraveling Your Relationship with Money by Shannah Game

The book

Unraveling Your Relationship with Money

The book takes audiences deeper into the work Shannah brings on stage — the emotional patterns underneath spending, saving, shame, and avoidance, and how to finally rewrite them. A powerful pairing for book-club selections, audience giveaways, and follow-up workshops.

"I don't think anyone has had more public conversations helping people untangle their money stories than Shannah Game — and now she's packaged her wisdom into this generous, transformative guide for us all."
— Carl Richards, NYT Sketch Guy Columnist
Learn more about the book

Answers to the questions most organizers ask.

What makes "Unraveling" different from a normal keynote?

It is the most theatrical talk in the lineup: part keynote, part one-woman performance, built around true stories and staging. Shannah's other talks are story-driven keynotes rather than performance pieces.

What is the Money Steady™ framework?

Shannah's three-step framework for separating a money moment from the identity story attached to it: Name the Spiral, Find the Story, Choose the Steady Step. It appears where it fits the talk — not as a forced worksheet in every keynote.

How far in advance should we book?

6–12 weeks is ideal. Shorter timelines are sometimes possible. For Bake It Out Live, 8+ weeks is preferred to allow for logistics.

Do you customize each talk?

Always. Every talk is tailored to your audience, theme, and goals. Custom topics are also welcome.

What's the fee range?

Standard keynotes from $10,000. Bake It Out Live starts at $15,000. Workshops, bundled engagements, travel, and custom production are quoted based on the event. Check availability and get a quote →

Can you do a keynote plus a workshop?

Yes. Many organizers pair a keynote with a follow-on workshop. Bundled rates available — often the most cost-effective option.

Do you offer virtual events?

Absolutely. Virtual keynotes, fireside chats, and panels — designed to feel as engaging as in-person, from a high-quality home studio setup.

Can you sign books or do a meet-and-greet?

Yes. Book signings, VIP meet-and-greets, and post-event mingling are all available as add-ons.

Book Shannah

Give your audience a conversation they can't unhear.

The kind that doesn't end when the lights come up. The kind that changes how they see themselves the next time they look at a receipt.

Speaking fee
Keynotes from $10,000 · Bake It Out Live from $15,000
Formats
Keynote · Workshop · Virtual · Bake It Out Live
Travels from
Asheville, NC
Availability
Booking 2026 now
Response time
Within 48 hours
Custom topics
Tailored to your audience & goals