Join me for Bank Account Therapy— a free 4-day audio reset to stop emotional spending and feel safe with money again. Not budgeting. Just deep, soulful money healing.
Author, the Emotional Economy Expert™️, Certified Financial Planner, Trauma of Money Specialist, and cupcake therapist.
After two decades in personal finance (and my own midlife reinvention), I realized something big: money isn’t just numbers — it’s emotions, identity, and survival instincts rolled into one.
By midlife, money stops being purely practical. It becomes tangled with change, pressure, responsibility, loss, ambition, and the quiet question of what’s next. That’s where my work lives. I help people in midlife untangle emotional spending patterns, rebuild self-trust with money, and create financial clarity that actually fits who they are now — not who they were ten or twenty years ago . We talk about money, yes. But we’re really working with what’s underneath: the stories you’ve carried, the instincts that kept you safe, and the version of you that’s ready to emerge
I blend behavioral finance, trauma-aware coaching, and storytelling to make money feel human, not heavy.
Around here, we follow the emotional breadcrumbs—cupcakes, receipts, chaos and all—until they lead you home.
Midlife changes how money feels whether your numbers changed or not. Take this 5-question quiz to uncover your Midlife Money Type—and finally understand why money feels heavier, even if you’re doing “everything right.
A free guided workbook to help you uncover your emotional money patterns, calm midlife money chaos, and start fresh with confidence.
Weekly(ish) stories, rants, and receipts about hormones, money, and identity in midlife — plus behind-the-scenes thoughts from my messy, magical reinvention.
The book that started it all — your guide to ditching shame, calming financial anxiety, and healing your relationship with money (and yourself).
You’ve done the budgeting apps. The shame spirals. The late-night money stress. It’s time to unravel what’s really going on with your finances—and finally build wealth your way. With heart. With healing. With honesty.
Perfect for anyone navigating financial trauma, emotional spending, or starting over at 40+.
Whether your healing starts with a cupcake, a class, or a confession you almost didn’t send—this is your place to begin again. Let’s get loud. Let’s get soft. Let’s get free.
Whether your healing starts with a cupcake, a class, or a confession you almost didn’t send—this is your place to begin again.
Let’s get loud. Let’s get soft. Let’s get free.
Whether your reset starts with a cupcake, a money story, or a meltdown in the Target parking lot — this is your place to begin again. Let’s get honest. Let’s get grounded. Let’s get free.
Everything shared by Hey Shannah—from Bank Account Therapy to cupcakes to money confessions—is for educational and inspirational purposes only. Nothing here is financial or legal advice. It’s a movement, not a spreadsheet. Always do what’s best for your life, your values, and your numbers.
hello@heyshannah.com