About Shannah Game · CFP® · CFT™

I know the rules of money. I'm more interested in what happens underneath them.

I'm Shannah Game — a Certified Financial Therapist™, CFP® professional, author, speaker, educator and money behavior expert.

For more than 20 years, I've worked at the intersection of money, behavior, media, entrepreneurship and real life. The numbers matter. I'm fascinated by everything they don't explain.

Money nerd. Reinvention enthusiast. Chronic question-asker.
CFP® brain CFT™ lens Storyteller heart Usually baking
Shannah Game, CFP and Certified Financial Therapist
Still figuring out the rest. Very normal career path.
Certified Financial Therapist™ CFP® 20+ Years in Money Creator + 10-Year Host of Everyone's Talkin' Money 28M+ Downloads 2× Author + Speaker
Money behavior nerd 2× author Midlife rebuilder Gluten-free baker Professional question-asker
Who is Shannah Game?

Shannah Game is a CFP® professional, Certified Financial Therapist™, author, speaker and money behavior expert who helps people understand the emotional, behavioral and relational patterns underneath their financial decisions. She created and hosted the personal-finance podcast Everyone's Talkin' Money for ten years, reaching more than 28 million downloads before selling the show in 2025.

The story

Turns out knowing the rules and feeling safe enough to follow them are not the same thing.

I knew all the rules. I just couldn't always follow them.

I was 19 when I founded a college film festival. It ran for five years, then disappeared in the dot-com bust. So I did what I've done more than once in my life: rebuilt.

I earned an MBA, worked in mortgage marketing and my family's financial business, spent a decade teaching Financial Literacy as an adjunct professor, and started speaking and leading workshops because I couldn't stop noticing that traditional money education was leaving out the most interesting part: the human being making the decision.

In 2015, a student suggested I start a podcast. That show eventually became Everyone's Talkin' Money. I created and hosted it for ten years, watched it grow to more than 28 million downloads and a New York Times top-four personal-finance podcast ranking, and sold it in 2025.

Meanwhile, I was folding my own ATM receipts into tiny paper cranes.

I knew plenty about money. I also didn't want to look at the number. I called it busy. It was fear.

That disconnect cracked the work open for me. The financial facts were real — and so were safety, identity, shame, control, belonging, achievement, pleasure, relationships and all the old stories we'd attached to the numbers.

That eventually led me deeper into the behavioral side of money, trauma-of-money training and becoming a Certified Financial Therapist™. It's the lens I now bring to private financial therapy, writing, speaking, media and the programs I build.

Money is never just about money.

The receipts, wide open

A few stops on the road here.

Not exactly a straight-line résumé. That may be the point.

Career path: less ladder, more very determined pinball machine.
19

Founded a college film festival

Ran it for five years. Lost it in the dot-com bust. Learned early that building and rebuilding are related skills.

MBA

Business school + mortgage marketing

Learned how financial products, businesses and systems work — and how they're sold.

10 YRS

Adjunct professor

Taught Financial Literacy for a decade while speaking and leading workshops on the human side of money.

CFP®

Technical money expertise

The financial facts matter. So does understanding the behavior that determines what happens next.

2015–2025

Created + hosted Everyone's Talkin' Money

Ten years, 28M+ downloads, a NYT top-four ranking, thousands of conversations about money — then I sold the show.

CFT™

Certified Financial Therapist™

Bringing the financial, emotional, behavioral and relational sides of money into one conversation.

What I'm making now

This is what Hey Shannah looks like now.

Different formats. Same obsession: what happens underneath the numbers, how our money stories shape our choices, and how we build something steadier from there.

Private Work

Financial Therapy

Ongoing weekly or every-other-week private work around money anxiety, avoidance, emotional spending, relationship conflict, earning, enoughness and financial transitions.

Sessions are virtual and $225 for 60 minutes.

Explore Financial Therapy →
Media + Editorial

Bake It Out + For the Record

Original video and editorial work about money, midlife, work, reinvention, ambition, identity — and what happens when life starts asking different things of you.

Watch Bake It Out →
Rooms + Organizations

Speaking + Custom Programs

Talks, workshops and behavior-first financial wellbeing programs for companies, nonprofits and communities where another financial-literacy lecture isn't enough.

Explore Custom Programs →
Shannah Game
The non-resume part
The part that never fits inside the polished bio.

I'm also in the middle of it.

I live in Asheville with my husband, Jeff, and our two dogs. I bake a lot — gluten-free because I have to — and somewhere along the way the kitchen became one of the places I think best.

I'm in midlife, building new things, changing my mind about old things, making videos, writing, building a cupcake business and asking what ambition, enoughness, work and success are supposed to mean now.

I'm not observing reinvention from a safe distance. I'm doing it.

Building a cupcake business from scratch.
Making Bake It Out + For the Record.
Questioning old definitions of enough + success.
Usually baking something while thinking about all of it.
Unraveling Your Relationship With Money by Shannah Game
Book-shaped therapy-adjacent thinking

The book

Unraveling Your Relationship With Money

Not a budgeting book. A book about what keeps happening underneath the budget.

I wrote it for the person who knows the rules, understands the math and still wonders why money can feel so loaded. It's about identity, inherited fear, shame, behavior and the patterns we can understand intellectually and still keep repeating anyway.

Explore the Book

What I actually believe

A few things I keep coming back to.

01

Money is never just about money.

The spreadsheet is real. So are fear, identity, power, belonging, pleasure, control and the stories underneath it.

02

Knowing better isn't always the problem.

You can know exactly what you “should” do and still repeat the same pattern. That's where curiosity becomes much more useful than shame.

03

You're allowed to change the definition.

Enough. Success. Work. Ambition. Security. Midlife is a very good time to stop living by definitions you inherited twenty years ago.