Spending
Emotional Spending
Why we may be buying relief, belonging, identity, comfort, or control — not just stuff.
Available for media
TV · PODCASTS · RADIO · PRINT · DIGITAL
Money Behavior Expert · CFP® · Author · Media Commentator
Money is never just about money. That's why I'm good on TV.
Shannah Game brings the emotional and behavioral side of money into conversations about spending, debt, work, ambition, midlife, financial anxiety, and the stories underneath the numbers — in language audiences actually understand.
Clear. Candid. Fast on her feet. No finance-bro jargon required.
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HEY SHANNAH NEWSROOM
SHANNAH GAME
MONEY BEHAVIOR EXPERT · CFP®
PRODUCER NOTE
Give me the story + deadline.
I can make the money angle human.
Press Reel
See Shannah on camera.
TV, interviews, live commentary, and the kind of money conversations that need more humanity and less jargon.
90 seconds tells you more than another bio ever could.What can Shannah talk about?
What's the story?
These are the lanes Shannah can jump into quickly — for a planned interview or a fast-turn reaction to a money story already moving.
Debt
Debt + Financial Shame
How to face a number without turning it into evidence that you failed.
Midlife
Money + Midlife
What happens when work, caregiving, identity, ambition, and financial pressure collide.
Enoughness
The Psychology of Enough
Why making more doesn't automatically make us feel safer — and why the goalpost keeps moving.
Behavior
Money Behavior
Why knowing exactly what to do still doesn't guarantee we'll do it.
Reinvention
Starting Over + Work
Career changes, financial identity, entrepreneurship, and building the next version of your life.
Featured TV
On air, lately.
Newest · Aug 2026
Fox 5 DC · with Maureen Umeh
Strategies to Pay Off Debt
How do you talk about debt without shaming people into avoidance? Shannah breaks down where to start — quickly, clearly, and without turning the segment into a budgeting lecture.
Watch the segment
Good Day LA · Jun 2026
Good Day LA · Fox 11
Recognizing and dealing with money dysmorphia
Shannah explains why feeling financially behind can have surprisingly little to do with what is actually in the account — and how to separate the number from the story attached to it.
Watch the segment
PRODUCER QUICK KIT
Everything you need in 30 seconds.
REMOTE READY
Based inAsheville, NC
Available forTV · podcasts · radio · print · digital
RemoteYes
In personAvailable with travel
ExpertiseMoney behavior · emotional spending · debt shame · midlife money · financial anxiety · enoughness · work + reinvention
CredentialsCFP® · author · 20+ years in money + behavior
PodcastEveryone's Talkin' Money · 28M+ downloads · 10-year host
Emailhello@heyshannah.com
Watch. Read. Listen.
Recent TV, press + conversations
Browse broadcast segments, articles, and podcast conversations — then filter by where you want to watch, read, or listen.
Need a starting point?
Questions Shannah can run with.
For podcast hosts, producers, writers, and anyone staring at a blank prep doc five minutes before the interview.
01
Why can someone make good money and still never feel like there's enough?
02
Why do smart people keep repeating money behaviors they know aren't helping?
03
What are we really buying when we emotionally spend?
04
Why does midlife bring so many money questions to the surface?
05
How do you separate a bad financial moment from the belief that you're bad with money?
06
What does money have to do with identity — and why does that matter?
For press + producers
Copy, paste, book.
28M+
Podcast downloads
NYT TOP 4
Personal-finance podcast
20+ YEARS
Money + behavior
10 YEARS
Host of Everyone's Talkin' Money
CFP® + AUTHOR
Financial expertise + human behavior
One-liner
Shannah Game is a money behavior expert, CFP®, author, speaker, and creator who explores the emotions, identities, and stories underneath how we earn, spend, work, and define enough.
Short bio
Shannah Game is a money behavior expert, CFP®, author, speaker, and creator with more than 20 years of experience at the intersection of money, behavior, media, and real life. She created and hosted the award-winning Everyone's Talkin' Money podcast for 10 years, growing it to more than 28 million downloads. Today, through Hey Shannah and her original series Bake It Out, she explores the emotional and behavioral side of money — including spending, debt, ambition, enoughness, work, midlife, and reinvention.
Full bio
Shannah Game is a money behavior expert, Certified Financial Planner (CFP®), author, speaker, and creator whose work explores what happens underneath the numbers: the emotions, identities, habits, and stories shaping how people earn, spend, work, and define enough.
For more than 20 years, Shannah has worked across financial education, media, teaching, entrepreneurship, coaching, and behavioral money work. Her approach combines financial expertise with a deeply human point of view — making complex money conversations clear, candid, and useful without reducing people to a budget or a spreadsheet.
Shannah created and hosted the award-winning Everyone's Talkin' Money podcast for 10 years, growing the show to more than 28 million downloads and earning a New York Times top-four personal-finance podcast ranking. She is also the author of Unraveling Your Relationship with Money.
Her media commentary spans emotional spending, debt and financial shame, financial anxiety, midlife money, the psychology of enough, work, ambition, identity, and reinvention. She has appeared on ABC News, NBC, Fox, and other national and regional outlets, and has been featured in publications including Newsweek, Inc., Real Simple, goop, and The New York Times.
Based in Asheville, North Carolina, Shannah is the founder of Hey Shannah and creator + host of Bake It Out, a Hey Shannah Original exploring money, midlife, work, reinvention, and the stories people are finally saying out loud.
AVAILABLE FOR MEDIA
Send me the story
Need a money expert who won't just tell your audience to make a budget?
Send the segment, story, deadline, or half-formed idea. If I'm the right person for it, we'll make it good.
Book Shannah for media