Money isn't math.
It's emotional.
You're not bad with money. You've been operating from patterns built to keep you safe. And those patterns can change.
- Finally feel calm in your body when you think about money
- Stop overthinking every decision and second-guessing yourself
- Understand your patterns so you can respond, not just react
- Trust yourself with money in a way you never have before
New show · weekly on YouTube
Every week I make something gluten-free and talk through the money stuff we usually avoid. The shame, the midlife shift, the receipts we don't want to open. Stepping away from the numbers is often where the real clarity begins.
Trusted voice in the messy, human side of money featured in:
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The
Money Spiral
Reset
You check your balance through one eye. You spiral after you spend, then spiral about the spiral. It was never willpower, and no budget ever fixed a feeling. Three days, one ten-minute thing a day. Look at the number. Name the voice that was never yours. Choose calm over the spiral. By Wednesday, something shifts that nobody can take back.
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Meet Shannah
Author. Certified Financial Planner. The Money Feelings CFP. Cupcake therapist.
I spent 20 years teaching people how to get money "right," and still found myself tangled in fear, identity, and what I actually wanted.
I'm a CFP who hid from her own bank account for years. I folded the receipts instead of reading them. That's when it clicked: the numbers were never the problem. The story underneath them was.
Now I help midlife women untangle that story, so money feels calm, clear, and human again. And sometimes we Bake It Out, because stepping away from the numbers is often where the real clarity begins.
About Shannah
The Money Steady™ Framework
Three steps. Every time. No matter what the number says.
This is the framework underneath every talk, session, and episode. It's not a budget. It's how you come back to yourself when money makes you want to spiral.
Name the Spiral
Catch the pattern before it runs you. The avoidance, the shame spiral, the panic-check. You can't change what you won't name.
Find the Story
Every money behavior is protecting you from something. Find the story underneath the number, and the number stops running the show.
Choose the Steady Step
Not the perfect step. The steady one. Small, doable, and yours, so you build trust with yourself instead of another rule you'll break.
Money Steady™ is Shannah's signature framework, taught in keynotes, workshops, and 1:1 work.
In Their Words
The shift is real. So is the relief.
★★★★★“My husband and I used to fight about money constantly. Shannah helped us see we weren't fighting about numbers, we were fighting about fear.”
Jarelle
★★★★★I didn't realize how much low-level anxiety I had around money until it wasn't there anymore. I check my accounts now without that pit in my stomach.
Trisha
★★★★★I used to think I just had zero willpower. Shannah didn't shame me or try to fix me. She helped me understand why I was doing it, and that changed everything.
Amanda
★★★★★I'm in my late 40s, changing careers, and honestly terrified about money. Shannah helped me separate fear from facts and build a plan for the life I actually want.
Lucinda
This isn't just any money book.
It's a wake-up call. A permission slip. A total rewrite.
You've done the budgeting apps. The shame spirals. The late-night money stress. It's time to unravel what's really going on with your finances, and finally build wealth your way. With heart. With healing. With honesty.
Perfect for anyone navigating financial trauma, emotional spending, or starting over at 40+.
Get the book
Speaking · keynotes, workshops & ERGs
I don't give money talks. I change the room.
Most financial talks put a room to sleep. I do the opposite. I say the thing everyone is thinking and no one says out loud, I make money about identity instead of spreadsheets, and I turn the most avoided topic in the building into the talk people are still quoting a week later. Part keynote, part permission slip, and unlike any speaker your team has booked before.
Book Shannah to speakPreviously on stage at Southern New Hampshire University, Creative Mornings, Alt Summit, and the Marketing for Financial Services Conference.
More than a brand. It's a place
to come back to yourself.
You don't need to be fixed. You need to feel steady again. Whether your reset starts with a cupcake, a money story, or a full-on meltdown in the Target parking lot, this is where you begin again. Let's get honest. Let's get grounded. Let's get free.